When the advantages became obvious, second-order effects came into play and went into a self-reinforcing positive feedback loop. The more harbours were able to handle containers, the more container ships were needed to be built, which made shipping cheaper, which increased the range of goods worth shipping, which created more traffic, which made bigger container ships economical, which created more demand for infrastructure and so on. It wasn’t just another way of shipping goods. It was a whole new way of doing business.