Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

by Alexander Osterwalder

you can use the Business Model Canvas, a tool to describe how your organization creates, delivers, and captures value.

Customer Profile p. 10 you clarify your customer understanding.

Value Map p. 26 you describe how you intend to create value for that customer.

VALUE PROPOSITION Describes the benefits customers can expect from your products and services.