Alok Kejriwal

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But sometimes cognition occurs first. Suppose the street where we are walking leads to a dark and narrow section. Our reflective system might conjure numerous imagined threats that await us. At some point, the imagined depiction of potential harm is large enough to trigger the behavioral system, causing us to turn, run, and flee. Here is where the cognition sets off the fear and the action.
The Design of Everyday Things
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