Here is a simple, real example. I am working with a new startup company, developing an innovative line of cooking equipment. The founders had some unique ideas, pushing the technology of cooking far ahead of anything available for homes. We did numerous field tests, built numerous prototypes, and engaged a world-class industrial designer. We modified the original product concept several times, based on early feedback from potential users and advice from industry experts. But just as we were about to commission the first production of a few hand-tooled working prototypes that could be shown to
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