The problem is that after the product has been available for a while, a number of factors inevitably appear, pushing the company toward the addition of new features—toward creeping featurism. These factors include: • Existing customers like the product, but express a wish for more features, more functions, more capability. • A competing company adds new features to its products, producing competitive pressures to match that offering, but to do even more in order to get ahead of the competition. • Customers are satisfied, but sales are declining because the market is
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