The Design of Everyday Things

by Donald A. Norman

Good design is actually a lot harder to notice than poor design, in part because

good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.

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Moore’s law proclaims that the power of computer processors doubles roughly every two years.

it is not enough to understand design or technology: it is critical to understand business.

Because everything is designed, the number of areas is enormous, ranging from clothes and furniture to complex control rooms and bridges. This book covers everyday things, focusing on the interplay between technology and people to ensure that the products actually fulfill human needs while being understandable and usable.