What are the design features that enable this industrial butterfly to take flight? First, focus in on the old cradle-to-grave mentality of the linear economy that incited the twentieth century’s voracious mining for minerals, drilling for oil and burning of waste. That caterpillar, the throwaway economy of take-make-use-lose, still flows from top to bottom through the centre of the diagram. But watch as it turns into a butterfly thanks to cradle-to-cradle thinking in the circular economy.24 It runs on renewable energy—from solar, wind, wave, biomass and geothermal sources—eliminating all toxic
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