Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis

Similarly, at Qualaroo, the website survey company where Sean and Morgan worked together, we identified that trial users who received 50 or more responses to one individual survey were three times as likely to pay for their subscription at the end of their trial when compared with users who did not get a survey with 50 responses during the same period. Here, 50 responses was what it took to deliver the aha moment of seeing how the product delivered new and valuable feedback. At Slack, a team chat and messaging product designed to eliminate internal corporate email threads (and one of the fastest-growing business applications of all time), data showed that once team members had sent and received 2,000 messages to one another, the team became far more likely to make Slack a core part of their communication workflow and upgrade to a paid plan with premium features.