Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis

GROWTH HACK TO START GROWTH HACKING Implementing the growth hacking process can seem daunting. Creating a cross-functional team can be tricky, as managers of groups may push back about rededicating the time of some of their staff. The notion of so much experimenting can also be uncomfortable for people. Inevitably, there will be naysayers and resisters. The good news is that there is also a virtuous growth cycle in the adoption of growth hacking. A small team with a narrow focus that begins running the growth hacking process and generates a series of wins can spark growing enthusiasm for the process around a company. Once people see the power of the data-driven approach to experimentation—and the growth ideas that come out of it—enthusiasm for the process tends to be infectious.