The question about which type of person users think can benefit the most from the product can help the team focus on a better-defined customer niche and thus target those potential users more effectively. For example, at Inman, where Morgan works, they asked the question of users of a training product for real estate professionals that the company had recently launched, and the answers pointed to it being particularly well suited for new agents. Morgan’s team used this feedback to improve the marketing and advertising targeting to focus on this group of potential customers.
