THE THREE CATEGORIES OF CHANNELS Viral/Word of Mouth Organic Paid Social Media (Facebook, Pinterest, Snapchat) Search engine optimization Offline ads (TV, print, billboards) Embeddable widgets Public relations and speaking Online ads (Google AdWords, Facebook, YouTube) Friend referral programs Content marketing Affiliate advertising Online video App store optimization Influencer campaigns Community engagement Free tools Radio Contests and giveaways Email marketing Retargeting Platform integrations Community building Ad networks Crowdfunding Strategic partnerships Sponsorships (blogs, podcasts)
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