The cofounders and Graham wrapped up the meeting and booked a flight to New York. Gebbia and his cofounder Brian Chesky rented a $5,000 camera and went door to door, taking professional pictures of as many listings in the city as possible. Then they compared the number of bookings for the listings with the improved photos versus the rest of the New York listings, and found that the new photos led to between two and three times more bookings, instantly doubling the revenue they were seeing from New York.10
