And indeed, some of the best ideas the team has ever tested came from outside the company. One of our most active community members, for example, recommended we do question-and-answer sessions on the site with well-known growth experts, which have since become important traffic and engagement drivers for the site. And after one of our advisers shared some search engine optimization tactics that worked well on his site, we found that when we deployed them they worked powerfully to drive our search rankings up on Google.
