In the early phase of growth, you want to craft a strategy for running the experiments that will have the greatest impact on growth in the least amount of time. The more focused efforts are at the start, the more intentional your experiments will be, and the more impact you’ll achieve. While large companies can afford to deploy test after test to tiny slivers of their massive audiences, for smaller companies, each experiment has a significant opportunity cost, and so you must be aiming for high impact per test.
