the team pulled off a similar feat shortly thereafter with a dating app. The original app featured the tagline “Find a Date,” and once again, growth was sluggish. They thought that maybe they could once again ignite growth by positioning the app as a social product, not just for people to use simply to find a date, but as a hub for connecting singles to one another through their friends’ networks. So they changed the tagline to “Help People Find a Date,” and sure enough, users started sharing invites with their friends, even sending them to married people because, after all, they can help
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