Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis

The term language/market fit was

This includes the language used in all aspects of the marketing campaign—from emails, to mobile notifications, to print and online advertisements—as well as, in the case of Web- and mobile-based products, the messaging used within the product itself: not just the tagline and value proposition on the landing page, but also the text accompanying the product’s every feature or screen or page. This is critical for customer acquisition for all businesses, not just Web-based ones, because today every product must have a Web presence and with users finding their way to yours through so many different routes, the first page they encounter might well not be the one you’ve specifically designed as a greeting for them.4

the first text they see must send the right message fast;

This means that the language you use must directly and persuasively connect with a need or desire they have in order to hook them—in eight seconds or less!—

“How is this thing you’re showing me going to improve my life?”

One is to adopt the language that your customers are using to describe your product and its benefits in social media posts and in online reviews.

giveaways Email marketing Retargeting Platform integrations Community

An initial winnowing can usually be done readily by considering the particular demands of your business model.

But you’ve got to first focus on optimizing the channels that are most cost effective for you.

A next step in narrowing options is to consider the characteristics and behaviors of your users, and this means identifying the behaviors that they’re already engaged in, such as the types of Google searches they are doing,