many different customer attributes, such as demographic info including location, age, or gender, and additional attributes such as their job title, industry, or mobile device they use, as well as by the ways in which they are using your product, such as whether they are power users or only intermittently use it, and examining the choices they are making, including which products they are shopping for or the services they are availing themselves of, you will discover correlations between those attributes and behavior and greater levels of purchasing, higher engagement, and longer-term use.
