“If you’re pushing code once every two weeks and your competitor is pushing code every week, just after two months that competitor will have done 10 times as many tests as you. That competitor will have learned 10 times, an order of magnitude more about their product [than you].”18 MINING DATA GOLD Indeed, yet another way growth hacking gives companies a vital competitive edge is by helping them make good use of the mountains of customer data that today’s new tech tools make it easier than ever to gather.