Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis

Sitting in an office with your smartest lieutenants and a whiteboard to hash out ideas for improvements may feel like exactly the right way to solve the problem, but trust us, that instinct is a head fake.

map all of the steps that get users to the aha moment; create a funnel report that profiles the conversion rates for each of the steps and segments users by the channel through which they arrive; and conduct surveys and interviews both of users who progressed through each step where you’re seeing high drop-offs, and those who left at that point to understand the causes of drop-off.

Steps to optimize activation