THE GROWTH HACKING CYCLE Recall that the stages of the process are: data analysis and insight gathering, idea generation, experiment prioritization, running the experiments, and then returning to the analyze step to review results and decide next steps, in a continuous loop. No matter what your product or what aspect you are testing, each turn through this cycle should be completed on a consistent interval, preferably in one or two weeks (at GrowthHackers we use a one-week cycle). The cycle is managed by a one-hour weekly growth team meeting to review results and agree on the next week’s set
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