By deeply analyzing our user data, looking for differences in the experiences of people who used Qualaroo for free and then purchased versus those who tried the product but ultimately didn’t buy, we learned that most people who ultimately purchased had run trial surveys that elicited at least 50 responses. Knowing that the aha moment for the product was getting actionable user feedback from surveys, we determined that 50 survey responses was the tipping point after which the value of surveys became clear. So to get more users to experience the aha moment, we tried many experiments aimed at
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