“What’s the one thing that nearly stopped you from completing your order?” We’ve found this “one thing” question elicits a high number of responses, and ones that are very eye-opening. Of course the questions you ask will depend upon the drop-off point you’re asking about. Others might be: • What were you hoping to find on this page? • Does this page contain the information you were looking for? • What did you come to our site/app to do today? • What convinced you to complete your purchase today? • On this screen, it seems like I should be able to… • Was there anything about the checkout
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