GROWTH FOCUS AREA: What part of the user experience or growth lever is the team focused on? Are there any short-term objectives that the team needs to work toward? If the focus is staying the same, this is a simple confirmation. If it’s changing: say, a shift from user acquisition to retention or monetization, a discussion of the new focus area and the reasoning behind the change should take place. Short-term objectives in service of these goals should also be noted, such as a short-term goal to get a certain percentage of app users saving items to their shopping lists.
