In stock market investing, experts agree that it’s best to spread your money across a wide swath of diverse types of businesses and sectors. But this is not the right strategy when it comes to finding the channels for marketing and distributing your product (which in Web business are often one and the same). Marketers commonly make the mistake of believing that diversifying efforts across a wide variety of channels is best for growth. As a result, they spread resources too thin and don’t focus enough on optimizing one or a couple of the channels likely to be most effective.
