First, they do another analysis of their user data. They’ve been monitoring the data continuously, of course, keeping a close eye on the metrics that matter most, but whenever a team shifts focus to a new growth lever, it’s important to dive into the data with fresh eyes looking for insights specific to their new mission. Recall that they had discovered earlier that a large number of their best customers were coming from the grocer’s main website, and that’s still true. So they decide that they will focus on organic ways of leveraging the website more powerfully as one key channel, and will
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