One of the most important changes they made was updating the new user experience (NUX) to focus heavily on helping users find friends; whereas in the original version of the NUX, the find-friends step was just one part of the overall orientation to how to use Facebook, now it was made the primary one. The growth team ran numerous experiments that stripped away more and more extraneous information from the new user starting pages and focused their attention on ways to help that new member quickly build his or her network, such as importing one’s email contacts to find friends already using the
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