As you might recall from Chapter Three, the team has determined that the aha experience comes when shoppers realize they can use the app to easily and quickly order their groceries on the fly, in those in-between moments when they’ve got a bit of spare time, or as they randomly think of or remember an item they need as they are running around and going about their daily lives. The next thing the team needs to do is list all of the steps that new users must take in order to have this experience: they need to download the app; find items they want; add them to their carts; create an account by
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