Contrast this to the masterfully appealing experience Airbnb has created for new invitees. First, the invite includes the name and a picture of the person who invited you, along with a personalized message about the incentive, which at the time of this writing was: “Your friend Morgan gave you $25 off your first trip on Airbnb, the best way to travel. Be sure to say thanks!” The call to action is also prominent and simple—a large box labeled “Claim Your Credit.”
