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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success, by Sean Ellis

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a rigorous approach to fueling rapid market growth through high-speed, cross-functional experimentation, for which I soon coined the term growth hacking.
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
by Sean Ellis
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