Engineers tend to be most interested in working on the most technically challenging jobs, whether or not the solutions they come up with will have a meaningful impact on growth. Product managers are typically obsessed with product development and launches and can be infuriated by marketing and sales teams making last-minute requests for changes with poor business rationales. User experience designers often resist the introduction of experimental features for testing because they don’t want to upset happy users with annoyances. Marketers can become focused on vanity metrics such as the number
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