WHAT ARE MY BEST CUSTOMERS’ BEHAVIORS? • What features do they use? • What screens in the app do they visit? • How often do they open the app? • What items do they buy? • What is their average order size? • What time of day do they shop and on which days? WHAT ARE THE CHARACTERISTICS OF MY BEST CUSTOMERS? • What sources were they acquired from? Was it an ad, a promotional email to the chain’s customer base, or some other place? • What devices do they use? • What is their demographic background, including age, income, and more? • Where do they live? • How close are they to the store or other
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