CREATING A FUNNEL REPORT OF CONVERSIONS AND DROP-OFFS One of the best ways to measure conversion rates is through a funnel report, a tool that displays the rates at which people who come to your product are moving on to each of the key steps in the customer journey (and by the same token, where they are dropping off). Here’s a very basic hypothetical one created by Kissmetrics, which shows a quite common drop-off between first visit and sign-up.
