IMPACT: This is the expectation about the degree to which the ideas will improve the metric being focused on, which, in the case of the grocery app, is the revenue per user. You might think that only ideas that are very high impact are worthy of being submitted, but remember that a team should be selecting a mix of potentially high-impact experiments, which will generally require more work, and some that are easier to implement but also have a good, if not great, chance of producing meaningful results. The goal is to privilege as many high-impact tests as possible, but if some of them will
...more
