EASE: Ease is the measure of the time and resources needed to run the experiment. Ideas such as substantially redesigning the new user experience or revamping the shopping cart in the checkout process might be high impact, but they are usually not easy undertakings, requiring weeks or months of work to launch. The ease score both provides the growth team a reality check about overly ambitious ideas and helps identify some “low-hanging-fruit” tests to run each time through the growth hacking process.
