The next step after doing this basic mapping is to analyze where in the customer journey the company is making the most money, and where there seem to be pinch points, meaning steps where potential earnings are lost, which vary by model. By identifying high-value pages and features within a product, website, or app, growth teams can experiment with ways to generate even more revenue from them, while identifying those pinch points with poor conversion rates and high friction will generate ideas for patching up revenue leaks.
