Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis

The growth hacking process provides a specific set of activities that growth teams should undertake to find new, and amplify existing, growth opportunities through rapid experimentation to find the top performers. The process is a continuous cycle comprising four key steps: (1) data analysis and insight gathering; (2) idea generation; (3) experiment prioritization; and (4) running the experiments, and then circles back to the analyze step to review results and decide the next steps. At this stage the team will look for early winners and invest further in areas of promise, while quickly abandoning those that show lackluster results. By continuing to move through the process, the growth team will compound wins big and small over time, creating a virtuous cycle of ever improved results.