As with ICs, managers need to know what is expected of them. Start by asking your managers to own the long-term effect their team has on the business. Everything a manager does, from hiring to coaching to communicating and so on, is ultimately in service of the long-term health of the company. But because these effects are often indirect and the team’s overall impact is hard to measure, you typically need to combine multiple second-order indicators, such as key business or operational metrics, team morale, NPS surveys from customers, and so on. Document and share these so that both your
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