Studies back this up on a more personal level, showing that a joyful comment is likely to bless your following but not go much further, whereas a furious comment is far likelier to spread outside of your following and enrage many more people. “Anger is a high-arousal emotion, which drives people to take action,” said one researcher of this trend. “It makes you feel fired up, which makes you more likely to pass things on.”10 Rage spreads.
