The dominance of images in the media (and now a hyperabundance of digital images) meant that waves of celebrities could be created, rejected, and replaced. We turned to celebrities who were “fabricated on purpose to satisfy our exaggerated expectations of human greatness.” Unlike the hero, the celebrity is newsworthy simply for his visible charm, his spectacle of glamour, writes Boorstin. In fact, “anyone can become a celebrity if only he can get into the news and stay there.”