preserving our isolation, we unwittingly walk right into one of the world’s most brilliant marketing traps. “For manufacturers and marketers, human beings are best when they are alone, since individuals are forced to buy one consumer item each, whereas family or community members share,” writes Slade. “Technology’s movement toward miniaturization serves this end by making personal electronics suitable for individual users. For today’s carefully trained consumers, sharing is an intrusion on personal space.”10
