Digital Marketing For Dummies (For Dummies (Lifestyle))

by Ryan Deiss

Question post

contrast to the FAQ post, though, the question post may be about something that isn’t commonly asked yet is an engaging question to build an article around.

Answer post

simply ask a question and allow your audience

Challenge post

Use a blog post to pose a challenge to your audience.

Customer showcase post

Freebie post

allow your audience to access a relevant giveaway.

Contest post

Multiplying your blog ideas

Creating Stellar Content without All the Fuss

Coming up with the idea is only half of the battle. Writing the content takes a lot of time.

Curating and aggregating content

The link roundup works

well as a list post because it is a very easy and effective way to present the content.

Pique interest with your headline

Spend time creating a headline that both piques interest and explains the benefit of reading the article.

Introduce your topic

Write the body

No magic number of resources to aggregate exists, but the more posts you aggregate, the better your post typically performs.

Reacting to popular content

The embed reaction post begins with locating a popular piece of content that you can embed on your blog.

Create an engaging headline

A landing page is a web page designed to persuade a visitor to take a specific action.

Your website should contain a landing page for each offer you make

to prospects and c...

Exploring the Types of Landing Pages

You categorize landing pages by the specific action you want the site visitor to take.

For example, some landing pages are designed to persuade visitors to enter their contact information, whereas others ask the ...

The campaigns that most digital marketers run fall into one of two la...

Lead capture page:

Sometimes called a squeeze page, this page’s goal is to persuade site visitors to enter their contact information so that they become leads.

Sales...

This page is designed to persuade a visitor to purchase a physical product, informa...

There are many ways to design and lay out a good landing page, but they all have on...

The typical website home page is, for example, a page designed to allow the visitor to make a variety of choices. From the home page, a visitor can click a link to visit a product page, learn more about the company, or visit the company blog. For this reason, the home page of the website is a poor landing page in almost every circumstance.

A landing page should strive to plug as many “leaks” from the page as possible.

Creating a Lead Capture Page

the lead capture page is an extremely focused page containing the following:

A gated offer:

Headline/subheadline:

Bullets:

Product image:

Proof:

Include trust icons such as logos of associations you are a member of, reputable brands you are associated with, or testimonials from satisfied customers.

Lead ...

Creating a Sales Page

The sales page is designed to persuade the site visitor to take a specific action: make a purchase.

one of two types of s...