F) CONTENT IS JUST THE TRUNK OF A TREE Then there are a 1,000 branches. People all the time ask me how you make money from writing a blog. Or writing a book. There really is no way. Most authors will tell you the fastest way to go broke is to spend years writing a book. Same goes for blogs. But you use the content you create as a launching pad. In the case of blogs—speaking gigs, consulting gigs, multiple books, subscription products, etc. I’ve seen some bloggers make millions not off of their blogs but off of the ancillary activities that

