Joe

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Green became the youngest member of the Santa Barbara Transit Board and got a full education in the grim economics and politics of the public bus system. Seventy percent of every bus ride had to be subsidized by the city. The quality of service was low but attempts to raise fares and add sales tax frequently buckled under a wall of local opposition.
The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
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