Over the next few days, there was heated debate inside the company about putting traditional taxis on the system. Uber would have to accommodate their metered fares and stringent licensing requirements and cede most of the commission to the driver to replace the tip and service fees, cutting deeply into its standard 20 percent margin. Many Uber employees and execs opposed the move. “We did this high-end thing, this ‘everyone’s private driver’ experience,” says early engineer Ryan McKillen. “We wanted it to stay high end and make it amazing. Doing taxi just felt like so the opposite.” Kalanick
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What the luxury of Uber is
