During Logan Green’s senior year back in Santa Barbara in the fall of 2005, the pieces started coming together in his mind—the ridesharing channel on Craigslist; the crowded vans in Victoria Falls; the intractable flaws of the public-transit systems. He started working on a concept he called Zimrides (short for Zimbabwe rides). The idea was to use the internet to fill every open seat in every car.
Lyft began here
