Both the passenger and the driver could have an app on their phones. The passenger could have a credit card on file and wouldn’t have to travel with any pesky cash. “I bounced the idea off of everyone,” Camp says. “All these ideas kept building and building.” The original idea was to buy cars, then share the fleet among his friends who were using the app. But Camp says that was only a starting point and that even back then he was considering the potential to use such a system to coordinate not just black taxis but eco-friendly Priuses and even yellow cabs. “I always thought it could become a
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