Geidt and Graves based the Seattle operation on the three-person structure in New York. The general manager supervised the overall business in the city and was accountable for its growth. He or she needed to be entrepreneurial, scrappy, and aggressive in talks with regulators. An operations manager, usually an analytical type like a management consultant or investment banker, was in charge of signing up drivers and making sure there were cars for every passenger who opened the app. Finally, a community manager, a creative type with marketing chops, worked to stimulate demand among riders.
Uber entry into Seattle
