Now Uber had $1.3 million in the bank, a $5.3 million valuation, an office (small and crowded), and a product (buggy). It was finally looking like a real startup. Uber’s founders and investors told their influential and affluent San Francisco friends, and word began to spread. On July 5, the blog TechCrunch wrote its first story about the app: “UberCab Takes the Hassle Out of Booking a Car Service.”

