When he heard that San Francisco officials had served UberCab with that first cease-and-desist notice, adorned with a head shot of Ryan Graves, Wolpert believed it was justified. Regulation had a purpose. Taxi prices needed to be strictly controlled so that grandmothers could afford a ride home from the supermarket. He knew the pricier black cars were regulated more lightly, but by law they had to be summoned in advance, limiting their ability to compete with cabs.
