Joe Soltzberg

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NBA. And so, with me as a member of their training staff, we developed the PRO (Performance Recovery Orthogenesis) Nutrition Program and created a partnership with Whole Foods Markets to ensure that no player, whether on the road or at home, would have to rely on junk food if they didn’t want to. Since that time other NBA teams have developed relationships with Whole Foods Markets with excellent results—a trend toward real food in professional sports that is certain to grow.
Deep Nutrition: Why Your Genes Need Traditional Food
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